Your Founder Story
If you know what you do but struggle to explain it clearly, Your Founder Story gives you a simple framework to shape your message in a way people quickly understand and trust. Your Founder Story, a simple, structured framework.
Turn your experience into a clear founder story you can say, write and use across your business, without overthinking it.
$47.00 inc. GST
Self-paced
Learn on your schedule
Online access
Learn anywhere, anytime
Lifetime access
Revisit lessons anytime
Overview
You Know What You Do. You Just Don’t Know How to Say It.
Turn your experience into a clear founder story that builds trust, makes sense and helps people choose you. Your Founder Story — a simple, structured framework.
What You'll Get
Founder Story framework
A step-by-step structure using Before, Moment, Shift and Now to help shape your story clearly.
Guided prompts
Thoughtful questions to help you extract the right parts of your story without overthinking.
Real examples
Practical examples you can model from across different industries and business types.
Writing template
A simple 150–200 word founder story template you can use as your starting point.
Placement guide
Clear direction on where to use your founder story across your business and content.
Bio breakdown
A short structure to help you turn your story into a bio and a clear one-line message.
This program is for you if….
You know what you do, but you struggle to explain it in a clear and confident way.
You sit down to write or speak about your business and end up overthinking, rewriting or avoiding it altogether.
You want people to understand what you do faster, trust your expertise and connect with your story.
You have the experience already — you just need a simple structure to help you say it clearly.
01
Understand the founder story framework
Learn the Before, Moment, Shift and Now structure so you can shape your story in a way people can follow.
02
Pull out the right parts of your story
Use guided prompts to uncover the moments, insights and experiences that matter most.
03
Turn experience into a clear message
Move from scattered ideas to a founder story that explains what you do clearly and confidently.
04
Write a usable version of your story
Create a simple founder story you can use in your bio, website, content and conversations.
05
Apply it across your business
Learn where to place your story so it builds trust and supports your visibility, content and conversions.
Bonus Included
Your Founder Story Workbook / PDF
A practical workbook with guided prompts, structure and examples to help you turn your experience into a clear founder story you can actually use.
Ready to shape your founder story?
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Stop second-guessing how to explain what you do and create a founder story that builds trust, makes sense and supports your business growth