Katrina Collins
Mature woman setting up her online account

LinkedIn Profile Optimisation

A short, practical training to help you build a clear, client-ready LinkedIn profile in under 20 minutes — without the overwhelm or guesswork.
LinkedIn Profile Optimisation gives women in service-based business a clear, step-by-step way to build a client-ready LinkedIn profile in under 20 minutes. Instead of a profile that reads like a CV, you'll end with one that reflects your real work, builds trust and gives people a reason to reach out. This mini-training is built for people who know they have value but feel their LinkedIn doesn't show it — and want a calm, no-overwhelm way to fix that today.

$29.00 inc. GST

Self-paced

Learn on your schedule

Online access

Learn anywhere, anytime

Lifetime access

Revisit lessons anytime

Overview

Turn your LinkedIn profile into one you're proud to share

LinkedIn Profile Optimisation is a focused, beginner-friendly training designed for women in service-based business who know their LinkedIn profile isn't pulling its weight. Maybe it reads like an old CV. Maybe it doesn't clearly say what you do. Maybe it just feels disconnected from the business you've built. This product gives you a calm, structured way to fix that — using a simple five-section approach (photo, banner, headline, about, and featured) backed by easy templates, short video guidance, and ready-to-use frameworks. No corporate-speak, no marketing buzzwords, just clear language designed to make your profile feel like you and work harder behind the scenes. By the end, you'll have a profile that reflects your real work, builds trust at first glance, and gives people every reason to reach out.
Profile mockup of what this course online

See LinkedIn Profile Optimisation in action

Watch this short preview to see how the training breaks LinkedIn down into a simple five-section structure you can update calmly in under 20 minutes.

What You'll Get

Step-by-step video walkthrough
A short, focused training that walks you through every section of your LinkedIn profile, so you know exactly what to update and why.
Five core profile section breakdown
Understand the five sections that matter most, photo, banner, headline, about, and featured, and what each one needs to do for your business.
Profile photo checklist
A simple checklist to make sure your profile photo communicates trust, clarity, and warmth, without needing a professional headshot.
Banner messaging template
A ready-to-use banner template structure so you can quickly create a banner that supports your headline and reinforces your value.
Headline formula
A simple formula to write a headline that clearly explains what you do, who you help, and why it matters, in one scannable line.
About section structure
A proven structure (TL;DR + story + CTA) to write an about section that actually gets read, and gives people a reason to reach out.
Featured section setup guide
Learn how to use the featured section to showcase your work, your offers, and your credibility in a way visitors can engage with.
Canva templates + ChatGPT prompts
Plug-and-play Canva template links for your banner and visual elements, plus ChatGPT prompts to help you generate clear copy without staring at a blank page.
mature woman using her laptop and phone

This training is for you if...

You have a LinkedIn profile but feel it doesn't reflect the business you've built.
You're hesitant to share your profile because it feels outdated, vague or unfinished.
You want a clear, simple structure for fixing your profile, without the overwhelm.
You'd rather follow a calm walkthrough than piece advice together from random posts.
You want your profile to build trust and create real opportunities for conversations.

What you'll work through

01
Your photo and first impression
Use the profile photo checklist to make sure your photo communicates warmth, trust, and clarity within the first second of someone landing on your profile.
02
Your banner
Follow the banner messaging template to create a banner that reinforces your value and supports your headline, turning wasted space into a quiet trust-builder.
03
Your headline
Use the headline formula to write a clear, scannable headline that immediately tells visitors what you do, who you help, and why it matters.
04
Your About section
Write an about section that actually gets read using the proven TL;DR + story + CTA structure; so visitors stay long enough to understand what you offer.
05
Your Featured section
Set up your featured section to showcase your strongest work, offers, or credibility markers — giving people something tangible to engage with.
Katrina mature and independent woman

Bonus Resources

Canva templates + ChatGPT prompts
You'll also receive ready-to-use Canva template links for your LinkedIn banner and featured visuals, plus a set of ChatGPT prompts to help you generate clear, on-brand copy for every section — even if writing about yourself feels hard.

Build a LinkedIn profile you're proud to share

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In under 20 minutes, you can transform a vague, outdated profile into one that builds trust, reflects your work, and gives people every reason to reach out.